Which social media platform to use

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Social media is a complicated landscape that can be difficult to navigate at times, especially when it come to advertising. Different demographics use different social media outlets, making it difficult to reach wide audiences without managing countless social media accounts. Let’s face it, managing social media is time consuming, and perhaps not the best use of a lot of businesses’ time.

However, there is no substitute for good social media advertising, and in order to keep up in the modern world, it is a necessity. One thing to think about is the audience that you are trying to reach, and the social media outlets that they use. In general, you will want to define the product, the audience, and determine which outlet will yield the best results.

Help is here

That’s where we come in. We have a talented team of data analysts that determine the demographics contained within each social media outlet. We use our expertise and research in order to determine the way in which people use social media, and which outlets are most effective for advertising.

There is also the question of cost. It costs more to advertise on Facebook as opposed to Twitter, but there is a lot more to it. It is possible to advertise for free on many outlets, but spending a bit of money can lead to more effective advertisements. Talk to us today about how to bring your advertising campaign to a new level, using the new landscape to propel your business to brave new heights.

The bearer of bad news

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Advertising is a game of cat and mouse, a way to reach customers in an effective way, while showing them the reason in which products should be purchased. As a creative solutions firm, we have to navigate the terrain of the business landscape, while also working with our clients to ensure that their message remains on topic.

For decades, the world of advertising has been pretty consistent, physical advertisements and digital advertisements by way of the television were how people were reached and how companies made profits. However, herein lies the problem, the world is changing, the Internet took it by storm, and now we must adjust.

The bad news

Is that physical advertisement is largely on the way out. The Internet is the new advertising frontier, and not all companies are on board for this change. Fortunately, that is what we are here for. We give companies the tools and knowledge needed to excel in the digital world, allowing them to reach customers through other mediums with effectiveness.

Social media, mobile, and web advertising need to handled with care. Switching from one medium to another can be quite the challenge, and in many ways, companies need a helping hand in changing the dynamic of advertisement.

Conclusion

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Clever advertising

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As an advertiser, I often get the question “what makes a good advertisement”? A fair question, and one that comes with a great deal of nuance. However, having answered the question so often, I have formulated an answer. What makes a good advertisement is cleverness, a way in which to captivate audiences in a manner in which they are not used to.

There is no secret that in the advertising world, standing out is key. The sheer amount of advertising that people have to contend with is astounding. In order to effectively advertise, people need to think outside of the box and implement strategies that make people take a step back.

Always on the clock

Advertising is a game of numbers. Each second not spent innovating is a second wasted. We know the importance of keeping your customers happy and always thinking toward the future. Hand-in-hand with clever advertising is clever planning. Finding the best way to stay current while offering compelling marketing is what we excel at.

It may not always be easy to know what your customers want, but we understand that customers want something original. Something that stimulates their mind and cuts through the clutter of advertising.

Conclusion

Long gone are the days of simple advertisements that do not captivate the curiosity of consumers. It is time to look toward the future and realize that the average consumer is an informed, intelligent being that will respond well to mental stimulation. The best advertisement is one that sticks with the consumer.

Exhaustive advertising campaigns

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If I had a nickel for each buzzword our competitors used to describe their advertising campaigns, I would have quite a few nickels. It seems like everyone has their own way to describe how their services are better for their clients, but there is only one word that needs to be used to describe a successful advertising campaign: exhaustive.

We at Thrifty Nickels understand that creating an advertising campaign is a difficult task, a road of working with clients and customers to create a solution that appeals to all parties. However, what many competitors do not realize, is that being competitive means being exhaustive.

So what we mean by this

Is that we first try to be exhaustive in our advertising campaigns, covering all of the basis before implementation, leaving no stone un-turned when it comes to thinking about exertanalities and the shifting face of the business landscape.

There is no campaign like one that takes everything into account. In this world, you adapt or die. If you aren’t reaching your customers, there is no reason to advertise. Let us develop a program that speaks directly to your customers and is above all: exhaustive.

Conclusion

When it comes to exhaustive advertising campaigns, nobody holds a candle to us. We understand the inner-workings of the advertising industry to such a large degree that we offer analytic services unavailable to other companies. Join the Thrifty Nickels team and see exactly what it means to take an exhaustive approach to advertising and marketing.

Who should we be advertising to?

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As advertisers, it is up to us to understand the plight of the consumer. Bombarded on a daily basis with numerous advertisements vying for their attention, it is easy for the average consumer to become overwhelmed to the point where they decide not to buy anything. Of course this is not ideal for businesses or consumers. Businesses want to sell products, and consumers need products to live.

With that said, we also have to understand that even the most well thought out advertising plan will not speak to everyone. Each individual has their own priorities and budgets, meaning we, as advertisers need to find the common ground between businesses and consumers.

To answer the question

We must define exactly to whom we choose to advertise. Advertisers need to think carefully about the demographics that need their products and find the most effective way to advertise to them. This could mean implementing physical advertisements, web advertisements, or a combination of the two.

In many ways, advertising is an exercise in psychology, and oftentimes advertising is more this than anything else. Finding the most effective way in which to advertise to potential buyers revolves around knowing your customers and exactly what they will respond most positively to.

Conclusion

We work closely with our clients in order to create tailored advertisements that will truly speak to their customers. We understand the psychology behind advertising, and how to reach specific demographics. In order to effectively advertise, you have to know your audience and what they need.

Print is back

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Advertising is a very complicated process, a game of cat and mouse in which companies want to sell items to resistant consumers. Let’s be honest, getting people to spend their hard earned money on certain things is a tall order, but one that many companies rely on in order to survive. What this creates is a two-way street in which people and corporate entities must meet in the middle for the betterment of all.

What this also means is that advertisers must advertise on the mediums that not only their customers use, but that most people in general use. This usually means online, and it’s important, but there is more to advertising in the modern world than just building an online presence.

An unexpected shift

The younger generations are primarily online consumers, purchasing most of their goods through Amazon or other online retailers. However, there is a large demographic of people that still respond to physical paper advertisements. The power of the flier is still there, it just needs to be implemented properly.

What we do is combine paper advertisements with online advertisements in order to create a dual-approach campaign that draws in the largest number of people possible. We work closely with our clients in order to develop a strategy that appeals to a wide variety of customers, all while staying on message.

Conclusion

It is not always online advertising that people are looking for, nor is it paper advertising. The best ad campaigns use both to maximum efficiency in order to cast the widest net.