Advertising is a very complicated process, a game of cat and mouse in which companies want to sell items to resistant consumers. Let’s be honest, getting people to spend their hard earned money on certain things is a tall order, but one that many companies rely on in order to survive. What this creates is a two-way street in which people and corporate entities must meet in the middle for the betterment of all.
What this also means is that advertisers must advertise on the mediums that not only their customers use, but that most people in general use. This usually means online, and it’s important, but there is more to advertising in the modern world than just building an online presence.
An unexpected shift
The younger generations are primarily online consumers, purchasing most of their goods through Amazon or other online retailers. However, there is a large demographic of people that still respond to physical paper advertisements. The power of the flier is still there, it just needs to be implemented properly.
What we do is combine paper advertisements with online advertisements in order to create a dual-approach campaign that draws in the largest number of people possible. We work closely with our clients in order to develop a strategy that appeals to a wide variety of customers, all while staying on message.
It is not always online advertising that people are looking for, nor is it paper advertising. The best ad campaigns use both to maximum efficiency in order to cast the widest net.