As an advertiser, I often get the question “what makes a good advertisement”? A fair question, and one that comes with a great deal of nuance. However, having answered the question so often, I have formulated an answer. What makes a good advertisement is cleverness, a way in which to captivate audiences in a manner in which they are not used to.
There is no secret that in the advertising world, standing out is key. The sheer amount of advertising that people have to contend with is astounding. In order to effectively advertise, people need to think outside of the box and implement strategies that make people take a step back.
Always on the clock
Advertising is a game of numbers. Each second not spent innovating is a second wasted. We know the importance of keeping your customers happy and always thinking toward the future. Hand-in-hand with clever advertising is clever planning. Finding the best way to stay current while offering compelling marketing is what we excel at.
It may not always be easy to know what your customers want, but we understand that customers want something original. Something that stimulates their mind and cuts through the clutter of advertising.
Long gone are the days of simple advertisements that do not captivate the curiosity of consumers. It is time to look toward the future and realize that the average consumer is an informed, intelligent being that will respond well to mental stimulation. The best advertisement is one that sticks with the consumer.